Our Story
Welcome to The Tequila Collective!
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What began as a simple way to document a growing tequila collection has blossomed into a vibrant online community of tequila enthusiasts. With a shared passion for exceptional spirits and a deep appreciation for the rich heritage of Mexico, The Tequila Collective has become a trusted space for learning, sharing, and celebrating all things tequila.
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Founded by Rob Gerard in November 2020, The Tequila Collective started as an Instagram page to showcase Rob’s personal collection. Encouraged by his wife, Tay, Rob launched a TikTok account shortly after, aiming to connect with fellow tequila lovers and document his ever-growing collection. Fast forward to today, The Tequila Collective boasts an impressive following of over 480,000 on TikTok and 270,000 on Instagram.
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Our mission has evolved beyond sharing a collection. We’re dedicated to educating our followers about the tequila industry, uncovering the craftsmanship behind the spirit, and spotlighting the brands committed to honoring Mexico’s traditions. We aim to deepen your appreciation for tequila through engaging content—from its intricate production process to the culture it embodies.
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As we look to the future, The Tequila Collective remains committed to inspiring curiosity, supporting remarkable tequila brands, and celebrating the beauty and legacy of Mexico’s most iconic spirit.
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Thank you for being part of this journey. Cheers, and as always, follow us for more tequila tips!
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— The Tequila Collective